Dofollow Link

A normal link with no rel attribute restricting it, so it passes authority to its destination.

There is no dofollow attribute to add — it is simply the default state of a link.

Asking a publisher for “a dofollow link” signals a paid arrangement; ask for editorial coverage instead.

It is the link type that actually moves rankings, which is why it is the one people try to buy.

Knowing it is the default keeps outreach conversations honest and within guidelines.