Link Bait

Content created specifically because people in a field will want to reference it.

The formats that work are the ones that give someone else a fact to cite: original research, a benchmark, a free tool, a definitive list.

Decide who would link to it and why before production, not after.

It earns links at a rate outreach alone cannot match, because the incentive sits with the publisher.

One strong asset usually outperforms a year of ordinary posts in links earned.