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Negative SEO

Deliberate attempts to damage another site’s search performance.

In practice

Genuine cases are rare. Before concluding you are a target, rule out an algorithm update, a technical change and a lost redirect.

If it is real, document the pattern, monitor referring domains weekly, and use the disavow file with a written rationale.

Why it matters

Most sudden drops blamed on sabotage turn out to be self-inflicted, and chasing the wrong cause costs weeks.

Knowing what a real attack looks like keeps a team from disavowing links that were helping.

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What is Negative SEO? | Opsis Digital