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Other Anchor Texts

Anchors that are neither brand nor keyword — “click here”, “this study”, “read more”.

In practice

They are normal and expected in a real profile; every editor writes them.

Inside your own site, replace them with descriptive text — internal anchors are fully within your control.

Why it matters

Their presence is part of what makes an external profile look earned rather than assembled.

Internally they waste a relevance signal and hurt accessibility, so the same phrase is good outside and bad inside.

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What is Other Anchor Texts? | Opsis Digital