In practice
Volume is the wrong dial. Twenty researched, individually written approaches beat a thousand templated ones, and they do not burn the relationships you will need next quarter.
Track replies and placements, not sends. A campaign with a high send count and no replies is a list problem, not an effort problem.
Why it matters
The material only earns coverage if the right person reads the pitch. Outreach is the part most teams underestimate and outsource first.
Related terms