Opsis Digital
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Session

A group of interactions one visitor has with a site within a given time window.

In practice

Know where your platform ends a session — inactivity timeout, midnight, a change of campaign source — because it changes every rate derived from it.

Compare sessions to users before reading engagement: the same total can mean many visits from few people or the reverse.

Why it matters

It is the denominator for conversion rate, pages per session and most engagement reporting.

A definition change between platforms breaks year-on-year comparisons in a way that looks like a performance change.

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What is Session? | Opsis Digital