Subfolder

A directory within a domain’s path, such as example.com/blog.

Keep the folder structure shallow and meaningful — it becomes the URL, the breadcrumb and the reporting segment.

Decide the structure before publishing; changing it later turns every URL into a redirect.

Folders inherit the domain’s authority directly, which is why they usually beat subdomains for content sections.

A clear folder scheme is what makes traffic reporting by section possible without custom tagging.