Title Tag

The HTML element that names a page, shown as the headline of a search result and in the browser tab.

Put the subject first and the brand last, and keep it under about 60 characters so the line is not cut mid-phrase.

One page, one promise. A title that lists three topics ranks well for none of them.

It remains one of the strongest on-page relevance signals and the single biggest influence on whether a result is clicked.

Templated titles across thousands of pages make the difference between a site that reads as organised and one that reads as generated.