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Domain Authority

A third-party score estimating how likely a domain is to rank, based on its link profile.

In practice

It is a vendor metric, not a Google signal. Use it to compare candidates within one tool, never as a target in a report.

Judge a link source on relevance, traffic and editorial standards first; the score is a shortcut, not a verdict.

Why it matters

Buying links by score is how link profiles fill with high-scoring, irrelevant sites.

Knowing what the number is — and is not — keeps reporting honest with clients and boards.

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What is Domain Authority? | Opsis Digital