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Trust Flow

A Majestic metric estimating how trustworthy a site’s link profile is, based on proximity to known-good sources.

In practice

Compare it with Citation Flow: a healthy profile keeps the two close together.

A high score on an irrelevant site is still the wrong link — topical fit is not what this measures.

Why it matters

It filters out link sources that look strong by volume but sit in a bad neighbourhood.

It is a vendor estimate, so it belongs in prospecting, not in client reporting.

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What is Trust Flow? | Opsis Digital