Opsis Digital
← Glossary

Lazy Loading

Deferring the download of an image or component until it is about to enter the viewport.

In practice

Never lazy-load the largest element above the fold; that single mistake makes Largest Contentful Paint worse, not better.

Use the native loading attribute where possible, and keep dimensions on the element so nothing shifts when it arrives.

Why it matters

It cuts initial page weight dramatically on long pages full of media.

Implemented in JavaScript without fallbacks, it can hide content from crawlers entirely.

Related terms
Work with us
We run this as a service.
SEO service ↗
What is Lazy Loading? | Opsis Digital