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User Comments

Reader-contributed text published under a page’s main content.

In practice

Moderate them. Unmoderated comment sections fill with spam links and become a liability rather than a signal.

Mark user-generated links with the ugc attribute so you are not seen to be endorsing whatever a stranger posted.

Why it matters

Genuine discussion adds the experience and long-tail phrasing that an editorial team cannot invent.

It also gives a page a reason to be revisited, which few static articles have.

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What is User Comments? | Opsis Digital