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Canonical tag

Canonical link element

Markup that tells search engines which version of a duplicated page is the primary one.

In practice

It is a hint, not an instruction. If the canonical points somewhere the engine finds unconvincing — different content, conflicting internal links — it will be ignored.

Self-referencing canonicals on every indexable page are the safe default; problems start with cross-domain and parameter guesswork.

Why it matters

Duplicate versions split the signals a page has earned. The canonical is how you consolidate them into one.

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