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Click

A visit that began with someone choosing your result on a search results page.

In practice

Search Console clicks and analytics sessions will never match exactly — different definitions, different consent rules. Compare trends, not totals.

Look at clicks by query rather than in aggregate; the total hides which intent is actually growing.

Why it matters

It is the first moment a search result becomes a visitor and a business number.

Clicks at an unchanged position are the cleanest evidence that titles and descriptions are working.

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What is Click? | Opsis Digital