In practice
Judge one on what it lets an editor control without a developer: titles, descriptions, canonicals, redirects, structured data.
Template-level settings matter more than page-level ones — they decide the default behaviour of thousands of URLs.
Why it matters
A CMS that cannot express basic SEO fields caps what any optimisation programme can achieve.
Most recurring technical debt in content sites traces back to a template decision, not to an article.
Related terms