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Keyword Cannibalization

Several pages on the same site competing for the same query, so none of them wins cleanly.

In practice

Find it by grouping Search Console queries by page: a query that swaps between URLs week to week is the signature.

Fix by consolidating into the strongest page and redirecting the rest, or by re-scoping each page to a distinct intent.

Why it matters

Split signals mean split links, split engagement and a lower ceiling than one strong page would have.

It usually comes from publishing without a plan, so the fix is editorial as much as technical.

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What is Keyword Cannibalization? | Opsis Digital