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Sitelinks

The additional links shown beneath a result, pointing at sections of the same site.

In practice

They cannot be requested, only earned: clear navigation, descriptive titles and a hierarchy that makes the important sections obvious.

Unwanted sitelinks are a symptom of internal linking that over-weights the wrong pages.

Why it matters

They multiply the space a single result occupies, which raises click-through for brand queries in particular.

They act as a public audit of what a search engine thinks your main sections are.

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What is Sitelinks? | Opsis Digital