Opsis Digital
← Glossary

Hreflang Tag

Annotations that tell search engines which language and region each version of a page is meant for.

In practice

Every version must point at every other version, including itself. A one-way reference is ignored.

Add an x-default for the page a visitor should land on when no language matches, and keep hreflang and canonical consistent with each other.

Why it matters

Without it, engines choose a version for the user and often choose wrong, sending a Turkish visitor to an English page.

It also stops the two language trees from competing with each other as near-duplicates.

Related terms
Work with us
We run this as a service.
SEO service ↗
What is Hreflang Tag? | Opsis Digital