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Search Console

Google’s free tool reporting how a site performs in search and how Google sees it.

In practice

Use the performance report for queries and the coverage and enhancement reports for technical state; they answer different questions.

Export regularly. The interface keeps sixteen months, which is not long enough to compare a year-on-year seasonal pattern twice.

Why it matters

It is the only source of query-level data straight from the engine, with no sampling or modelling in between.

It is also where Google tells you about manual actions and indexing problems, which no third-party tool can see.

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What is Search Console? | Opsis Digital